Social Media Toolkit 101
Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy.
To deliver on your strategic CausePage vision you need to be up-to-date with the latest trends, practices, and tools. Below is a shortlist of tools that just may make your load easier and pave the way for greater impact in your CausePage campaign.
Most of these social media tools are already budget-friendly, and provide tutorials on their websites so all you need to do is sign up and away you go!
CANVA
Price: Free, or starts at $9.95/month
Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your personal or CausePage social media accounts. The website has dozens of templates -- everything from Facebook banners to Instagram stories to Twitter posts -- so if starting from scratch to create social graphics seems intimidating, use a template instead.
LATER
Price: Free, or starts at $7.50/month
Social media marketing platform Later lets you plan and schedule your Instagram, Twitter, and Facebook posts. The drag-and-drop calendar makes it easy for you to map out your upcoming posts and see at a glance how your feed will look.
You can also track your analytics, which will help you figure out the best time of day to post, and the best hashtags to use. Additionally, the Linkin bio feature for Instagram helps your posts become instantly shoppable.
Lightroom
Price: Starts at $9.99/month
Adobe's Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it's critical your business's social media accounts showcase vibrant, on-brand photos.
Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don't have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.
MARKETING VIDEO BUILDER
Price: Free, or starts at $33/month.
Marketing Video Builder by Animoto helps you make professional-tier videos to engage with audiences. Videos can be created in minutes using the online video editor. The best part about the tool is that you don't even need editing experience to get started.
You can increase brand awareness by making videos for your company, and share them across social channels to grow your audience.
Unfold
Price: Free
Described as "a toolkit for storytellers", Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold.
It's an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.
There are numerous choices out there for high-quality social media tools. Ultimately, it's your job to decide which tool is the best fit for your needs, your budget, your campaigns, and your marketing goals.
